• 440 Monticello Avenue, Suite 100
  • Norfolk, Virginia
  • 23510
  • (757) 985-3624
PUBLIC PROFILE

E.A.S.I.E.R- An Acronym for Success and Key Benefit of PROOF™ and CareTrek

Posted by Joe Antle on February 13, 2021 12:55 PM EST
Joe  Antle photo

As has been said before, in the healthcare, wellness movement and employee health benefits industries, acronyms often reign supreme....... 

...And the most powerful acronym I can think of for describing how both PROOF™ and CareTrek are innovations that are representative of classic products and services from activities such as developing and implementing projects, initiatives, ventures and programs in the healthy living space is the acronym-E.A.S.I.E.R.  These are six simple letters representing powerful concepts that drive change-change in consumer behavior, change in output and results and change in the characteristics of design and how things can be recast and redeployed to deliver better results and create more with less.

So, you may ask, what are the words that each letter represents in this powerful word-easier?

I'm glad you asked.  Here they are below-bear in mind this concept can be applied to product and service design principles, and drive adoption whether those be purchase changes, new attitudes, lifestyle changes and career impacts in terms of leadership impact.

E.A.S.I.E.R:

Effective-By making products, services or initiatives more effective having them deliver better results, there will be more interest in adopting the changes that enable effectiveness.

Affordable-Affordable is a relative term, it doesn't necessarily mean a product or a service has to be the cheapest, it simply means that a large segment of a population or a market can "afford" the amount of money necessary to invest in order to make the change.

Simple-The word simple is another relative term.  Making things simple means that almost anyone can understand it.  It also means that it is convenient, easy to explain and relate to, not difficult to adopt and use frequently and it's easily accessible.

Interactive- Experiences, and engagement often are a result of taking action as a part of the procurement/adoption of new products and services, new ways of working and engaging with others and with the products, services, initiatives or projects themselves.

Efficient-Much like the words affordable and convenient, the word efficient is a relative term.  It doesn't mean that the change necessary to adopt a new product, service or lifestyle change has to be super-efficient in terms of time, it simply means that the prospective strategic partner or user/participant/customer will find it doesn't take them too much time

Reliable-Unlike some of the other words which are to some degree a relative comparison to other choices before them, including doing nothing, reliability is an absolute-it must work and do what it is supposed to do every time the participant/user/customer takes action.

Here's a philosophy behind the relevance of the above words.  Successful products, services, and initiatives do not have to have all these features to be successful, but if developers and leaders can conceive ways to develop solutions which include ALL of the features necessary for a new or repositioned product/service/initiative to become EASIER for its intended audience to adopt and recommend to others, the likelihood of success on a larger scale is much greater and the potential for it to grow in a sustained way is more likely.

So, in the context of healthy lifestyles adoption by a large segment of the population, thinking of ways to make that "easier" for the most people in the given population will likely create more success in the end.  "EASIER makes HEALTHIER" could be a slogan worth adopting.

And the driving force behind why PROOF™ and CareTrek are innovations that address key aspects of changing models and improvements in substance abuse recovery treatment, and employment assistance programs both large and small are the features that collectively provide the key benefits outlined in the acronym "easier".

 

There are no comments

Sign in to add your comment.

Recent Posts

PROOF™ CARES for Military Veterans
Problem Statement: “There is a clear need for the development of novel, more effective,...
read more
CareTrek's "Secret Sauce"
Recently a friend asked me an interesting question, which was actually two questions in one. He...
read more
The Third Way: Decision 4-How Will You Deliver Your Innovations? CareTrek's Way
This could be a key decision because in a world of integrated solutions and seemingly one in which...
read more
The Third Way: Decision 3-How to Innovate and CareTrek's Choice
Continuing the series of blog posts on "The Third Way" key decisions, this posting describes...
read more
The Third Way: Decision 2-CareTrek's Complementary Products
The second critical decision when following the methodology of The Third Way to develop effective...
read more
The Third Way: CareTrek Doesn't Skip the Critically Important Decision 1
In the final month of the first quarter of 2021, we continue our focus of exploring classic theories...
read more
The Third Way: Innovation Decisions and CareTrek
The Third Way to innovation success depends on four key decisions.....
read more
The "Third Way": Is Right for CareTrek
A week ago I wrote about the "practical applications" potential for innovations that seemd to be...
read more
The Third Way: Innovation and CareTrek
In 2018 I read a recently published book from the prestigious Harvard Business Publishing house that...
read more
Four Strategic Pillars for A Healthier Population
Helping People Help Each Other Help Themselves to...
read more

Go to blog