Please take a moment and share some details of an organization that has done a great job with its workplace wellness program and has been able to translate some of its success into other endeavors within and across the organization's boundaries.
What is an example of an employer with an outstanding workplace wellness model?
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What is an example of an employer with an outstanding workplace wellness model?4/6/2015 8:03 PM EDT
Subject: Wellness Council of America 7-Step Report
Changes: This is a report created by Welcoa.org that describes the 7 key elements of successful workplace wellness programs that work well based on a study of successful programs in larger companies.
There are lots of examples of great work done by companies that have followed the Wellness Council of America's 7 Step Report's findings. One in particular is one that was featured in WELCOA's newsletter: Meredith Corporation. Here is an excerpt from that 29 page report
Headquartered in Des Moines, Iowa, Meredith’s main location has nearly 1,000 employees, with the second-largest location in New York City housing 700 employees. Meredith also owns 12 television stations across the country, including properties in top-25 markets such as Atlanta, Phoenix, Las Vegas, Nashville and Portland, among others. In addition, Meredith has an extensive Internet presence that includes four networks made up of 23 web sites and strategic alliances with leading Internet destinations. The company also operates marketing agencies and/or publishing sales offices in Detroit, Los Angeles, San Francisco, Dallas, Washington, D.C. and Chicago, among others.
At the core of its accomplishments is Meredith’s commitment to its brands and customers. For more than 100 years, Meredith brands have been providing women with information and inspiration to create a rich and meaningful life. By focusing on the core passions of home, family, health and wellness, and self development, the company continues to play a significant role in the lives of 80 million women. By delivering quality, trusted content whenever, wherever and however its customers want it, Meredith has evolved into the leading media and marketing company focused on women.
When Steve Lacy became Meredith’s CEO in 2006, the company’s health care costs had seen an 18.5% increase from 2004-2006. Lacy wanted wellness to be part of his legacy and he needed to combat the rising health care costs, so he decided to pilot a wellness program at the Des Moines headquarters. In the fall of 2006, Meredith conducted a wellness screening, received the aggregate screening results, formed an employee wellness committee, and started to lay the foundation for targeted interventions based on areas of the company’s greatest health risks. In 2007, Meredith hired a Wellness Manager to oversee the program and expanded it company wide to all 21 locations.
The Meredith wellness program started small, offering a few initiatives focused on physical activity, healthy eating and controlling stress. Since 2006 the program has grown, establishing stronger connections to employee benefits, the overall company strategy, and even radiating to employees’ family members.
Meredith Corporation has integrated its wellness program into the company culture, and has had success in tying its wellness initiatives to corporate financial goals. Not only is the Meredith wellness program a tremendous source of support and encouragement for its employees, but it is also expanding as a platform for use by other companies.
Perhaps the most compelling thing about
the Meredith Wellness program is the
great data analysis it has done, which is a
significant reason why the program was
able to achieve WELCOA’s Platinum-level
Well Workplace Award.
Since 2008, the award-winning wellness
initiative at Meredith has received
national recognition from the U.S.
Surgeon General, UnitedHealthcare,
League of American Bicyclists and the
American Heart Association. Meredith’s
program has also been featured online
and in The New York Post, Forbes Magazine,
Fo'rtune Magazine, HR Magazine and in
numerous special interest publications.
I was reading an article this past week about the effective workplace wellness program of Blue Cross and Blue Shield of Nebraska (BCBSN). That might be expected given the business that BCBSN is in, but the organization seems to really have a lot of activity going on and has posted some great results.
What stood out for me in the article was the level of activities driven by various members of the senior management team and by the members of the company's wellness advisory team.
I read an article that was published by the Wellness Council of America (WELCOA) recently that put a spotlight on a couple of companies doing great things with their wellness programs. One of them was Meredith Publishing and the other was Blue Cross/Blue Shield of Nebraska.
Both companies did a good job of following the WELCOA best practices seven step model. And the companies had very active wellness advisory teams and lots of ongoing commitment and activities from senior management. Loads of incentives too....
A few years ago a really great article was published about a huge community-wide healthcare quality improvement initiative that was put together in Portland, Oregon by Intel. The concept was that Intel was a large employer and the company felt that there needed to be a collective impact initiative to improve the overall cost and quality of the healthcare in that community. The results were phenomenal.
So here's an example of a large employer showing community leadership by initiating a large project that spanned the entire community and produced terrific results. This example should be replicated across communities of all sizes by large employers and small ones alike.
Checkered Flag Automotive Group is a good example of employers doing it right. The company's founders and leaders are fitness buffs and its president, Steve Snyder leads the development/fundraising for local medical school and health provider entity, Eastern Virginia Medical School. In this context, Steve is able to put talent and clout to forwarding community well-being, financial well-being and health all with one act of leadership!