• 5241 Finchley Lane
  • Virginia Beach, Virginia
  • 23455
  • (757) 636-1775
PUBLIC PROFILE

The "SEARCH" for Innovation"

Posted by Chip Block on October 31, 2020 3:20 PM EDT
Chip Block photo

Between lessons from age-old fables, metaphors and acronyms, there are many ways to....

...try to simplify the elements of a very complex, but important concept we focus on continuously-innovation.  I tend to favor acronyms whose letters spell out an element of the concept and which sometimes become a formula for success attributes.

That said, I offer the idea of the "SEARCH" for Innovation.

All innovations, especially fast-growing disruptive or market-creating innovations have at least four common attributes that when compared to the dominant/incumbent leader are measurably distinct and better for the innovator.

These typically have at least one of the four attributes as being measurably distinct and for the best ones which grow enormously successful in a rapid period of time and eventually become the defacto new standard, all four are distinctly better, with at least two of them being measurably so.

The SEARCH for Innovation:

Simple: The innovation does not require a complex course to operate or use, it doesn't require an owners manual.  It is intuitive and can be explained to a new user by a friend who is already a fan and user-thus it's also "social".

Effective:  The innovation must produce clear results, preferrably ones that become so important it opens new patterns of consumption

Affordable:  The cost of ownership, in dollars and time, are significantly less than the incumbents' offerings

Reliable:  The innovation works and does so consistently, dependably and with a minimum amount repair or service support required.

Convenient: The innovation is readily available and easy to access and put to use quickly

Helpful:  The innovation must help users "do a job they need to get done".  This phrase was made famous by Dr. Clayton Christensen, but in it's essence it means it must be relevant and useful and can easily replace other options for getting the job done, including in some cases just getting the job done when no other solution adequately provides an advantage in terms of being simple, effective, affordable, reliable or convenient.

There are no comments

Sign in to add your comment.

Recent Posts

Thanksgiving Day and Birthdays
For many of us there are many holidays that mean something to us. Some are celebrated from...
read more
The Path of Innovation and A Great Poem
Admitting upfront that I am not an expert in American poety, and am a fan of only a few great works...
read more
The "SEARCH" for Innovation"
Between lessons from age-old fables, metaphors and acronyms, there are many ways to....
read more
Lessons of Innovation: The Fable of "The Ant and the Grasshopper"
Building on our last blog of the fable of the boiling frog and lessons it may have for innovation,...
read more
Innovation and Lessons from "The Fable of the Boiling Frog"
Years ago I remember hearing the story of why water temperature changes can be so unsetting for...
read more
French Open Champion Rafael Nadal: 13 is the Lucky Number
How does Rafael Nadals 13th French Open Men's singles title and his 100-2 win-loss record inform us...
read more
A.I.M. for Success: Applied Innovation Management
The business literature if rife with valuable lessons from both success and failure. On the subject...
read more
Finding Future Value in Discarded Innovation Ideas: Innovation Sustainability
Most innovation projects fall short of their initial aspirations and produce...
read more
Innovation: "Thinking Outside of the Box"
One of the enduring phrases to describe creativity and innovation is....
read more
Open Model for Innovation
On numerous occasions, we have opined about the perils of big ideas and innovations that are too...
read more

Go to blog