Innovation Opportunities for Local Media and Healthy Populations
Posted by Joe Antle on March 15, 2019 5:40 PM EDT
Following Thomas' lead, this blog post is a preliminary announcement of a blog I plan to write in the coming week or so on the topic of applied innovation for media companies....
...and how those improvements in economics can create ways that local media can potentially strengthen their business models while promoting a healthier community and simultaneously benefit from the health improvements in the local community.
While Thomas' view on his upcoming blog will focus on some applications of key points in the two books he recently read and how they can impact the recovery aspects of healthier populations, my upcoming blog will concentrate on the seemingly plausible idea that beleaguered local media (specifically my former career medium, newspapers) can make some changes that can help it align as a major component for making improvements in the health profiles of its local community. The ideas in both of our upcoming blog posts are different, yet similar in terms of identifying how innovation can be applied to a part of the healthy population formula tied to recovery. Both of us agree in principle that a focus on recovery as a more urgent and relevant locus for change that can really drive some level of change quicker than the longer term focus on prevention.
Since both Thomas and I have read the two books, by approaching some of the concepts in the books to consider possible changes in two different views will be something our trio of bloggers has not done before. Thomas will post his blog late next week and it will give a very broad view of the key points of the two books. Then my blog will follow a week later by trying to apply those key points to form ideas for how a focus on key community issues, such as healthier populations and recovery as a path to that outcome, can also serve to revitalize local media which has fallen prey to a host of media innovations based on a variety of digital capabilities and business models that have rendered the local media as being less relevant than those local media should actually be.