E.A.S.I.E.R- An Acronym for Success
Posted by Thomas Edwards on March 19, 2018 9:45 AM EDT
As we have written many times in this Blog space, in the healthcare and employee health benefits industries, acronyms often reign supreme.......
...And the most powerful acronym I can think of for developing and implementing projects, initiatives, ventures and programs in the healthy living space is the acronym-E.A.S.I.E.R. These are six simple letters representing powerful concepts that drive change-change in consumer behavior, change in output and results and change in the characteristics of design and how things can be recast and redeployed to deliver better results and create more with less.
So, you may ask, what are the words that each letter represents in this powerful word-easier?
I'm glad you asked. Here they are below-bear in mind this concept can be applied to product and service design principles, and drive adoption whether those be purchase changes, new attitudes, lifestyle changes and career impacts in terms of leadership impact.
Effective-By making products, services or initiatives more effective having them deliver better results, there will be more interest in adopting the changes that enable effectiveness.
Affordable-Affordable is a relative term, it doesn't necessarily mean a product or a service has to be the cheapest, it simply means that a large segment of a population or a market can "afford" the amount of money necessary to invest in order to make the change.
Simple-The word simple is another relative term. Making things simple means that almost anyone can understand it. It also means that it is convenient, easy to explain and relate to, not difficult to adopt and use frequently and it's easily accessible.
Interactive- Experiences, and engagement often are a result of taking action as a part of the procurement/adoption of new products and services, new ways of working and engaging with others and with the products, services, initiatives or projects themselves.
Efficient-Much like the words affordable and convenient, the word efficient is a relative term. It doesn't mean that the change necessary to adopt a new product, service or lifestyle change has to be super-efficient in terms of time, it simply means that the prospective strategic partner or user/participant/customer will find it doesn't take them too much time
Reliable-Unlike some of the other words which are to some degree a relative comparison to other choices before them, including doing nothing, reliability is an absolute-it must work and do what it is supposed to do every time the participant/user/customer takes action.
Here's a philosophy behind the relevance of the above words. Successful products, services, and initiatives do not have to have all these features to be successful, but if developers and leaders can conceive ways to develop solutions which include ALL of the features necessary for a new or repositioned product/service/initiative to become EASIER for its intended audience to adopt and recommend to others, the likelihood of success on a larger scale is much greater and the potential for it to grow in a sustained way is more likely.
So, in the context of healthy lifestyles adoption by a large segment of the population, thinking of ways to make that "easier" for the most people in the given population will likely create more success in the end. "EASIER makes HEALTHIER" could be a slogan worth adopting.