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Healthy Lifestyles and Prevention Making Progress in the Media

Posted by Joe Antle on August 7, 2017 10:55 AM EDT
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When you start seeing articles appear in general interest newspapers advocating for insurance programs that provide incentives and effective ways to drive healthy.....

...lifestyles and behavior, then you know something is starting to change!

In addition to the newspaper's lengthy history of top quality journalism and innovative business practices, I have always been a fan of some of the members of The Virginian-Pilot's long-tenured reporting staff.  One of my favorites is Elizabeth Simpson who has been a beat reporter for many years in the Health and Science arena.  Elizabeth has the "gift" of being right in step with big trends, and she has the additional writing talent of making highly complex and complicated topics understandable when she reports.

For many years, I have read her columns and timely reports with keen interest.  And I will admit to the fact that when my thirty-year career as a newspaper advertising sales and marketing executive came to a close with the two largest Virginia-based media companies of the time (Landmark Communications and Media General), it was Elizabeth's writing on the issues associated with health care, health insurance and the need to find ways to improve population health that sent me on a late career path in 2011 in the ever-changing, greatly important and hugely complex field of healthcare by working at the ground level of a sea change in health insurance as a licensed life and health insurance agent.  

My interest was further fueled by my ongoing studies of disruptive innovation, strategic business process re-engineering and the importance of organizational and community culture changing.  Elizabeth's frequent writing on the subject suggested to me that the CAC (Obamacare) was not going to be the big panacea that is necessary to drive fundamental changes in making health care more affordable, better quality, more convenient for most of our country's citizens.  And the ACA was not going to make the issue of health insurance simpler and easier to understand-nor would it be a salve for the painful decline in the perceived value of medical benefits to employers and their employees, nor stem the years of annual cost increases that were beginning to threaten the very financial viability of medical/health insurance as legitimate and valued employee benefits.

So, believing that something big could be in the offing for newbies like me and having read relentlessly about how innovation can help drive new solutions and realizing that employers and other leaders of large groups of people value teamwork and collaboration among their groups with common interests and objectives, I jumped right into a "ground zero" role as an agent.  

I believed, and still believe, that applying the trends of social media and group project collaboration across organizational internal and external boundaries is a big idea that can help create the healthy cultures that drive better health results.  That said, you can imagine my delight when one of my favorite local journalists writes something significant in the area of focusing attention on better health and prevention and lifestyle change.

Check out the article in the link below, and maybe you will become just as delighted: 

https://pilotonline.com/news/local/health/your-health-cutting-fat-and-boosting-exercise-could-save-the/article_2e1cecbf-7d4c-5221-bc9b-332d0110c2db.html

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